Kurt André is a transformational strategist with over 30 years of experience coaching and building high-performing teams across the social, private, and government sectors. As the co-creator of The Well-Defined Coach certification program, he equips independent coaches and consultants with the tools to scale their businesses effectively.

Kurt’s expertise spans executive coaching, team facilitation, communication, conflict resolution, and leadership advising. A sought-after speaker and consultant, he is certified in The Predictive Index, an ICF-certified coach, and a StrengthsFinder master.

When he’s not helping other coaches and leaders unlock their potential, you’ll find him restoring his 1965 Mustang convertible.

Ted Olson is a trusted advisor to high-performing consultants and C-suite leaders who want to elevate their business through sharper positioning, smarter marketing, and confident, consultative selling. As co-founder of Consulting Academy and best-selling author of Feel Good About Selling, Ted has trained thousands of professionals and developed premium sales and marketing assets that deliver measurable results—earning consistent five-star reviews from top-tier clients.

With certifications in Talent Optimization, The Predictive Index, NLP, and the elite Well-Defined Coach-Consulting Certification—which he co-developed—Ted blends strategic insight with grounded, practical frameworks. His work is known for turning complexity into clarity.

Beyond the boardroom, Ted is a writer, martial artist, and digital communicator. He lives in New England with his wife Nicole, their four kids, and two dogs—Oatmeal and Honeybee—who, according to family consensus, insisted on being included here.

 

This book delves into the principles of effective business coaching, offering actionable strategies and real-world examples to help coaches and clients alike maximize their potential.