Keynotes & Workshops
Teaching skills, developing leaders.
The Well-Defined Leadership Difference
Most programs teach leaders how to manage others.
We help them understand themselves.
Because when a leader isn’t grounded, every decision, meeting, and relationship reflects that instability.
The Well-Defined approach builds clarity from the inside out — so presence, trust, and influence become natural outcomes, not forced behaviors.
Meet the Authors
Kurt André
Kurt André is a transformational strategist with 30 years of experience coaching and building high-performing teams across the social, private, and government sectors. He’s the pioneer of The Well-Defined Coach and a suite of time-tested consulting tools.
Kurt’s expertise spans executive coaching, public speaking, team facilitation, and conflict navigation. He also helps independent coaches and consultants grow practices that scale.
He’s certified in The Predictive Index, an ICF-certified coach, and a StrengthsFinder master. Off the clock, you’ll find him tinkering with his 1965 Mustang convertible.
Ted Olson
Ted Olson is a sales and marketing strategist who helps professionals attract premium clients and grow their practice. As co-founder of Consulting Academy and author of Feel Good About Selling, he’s helped thousands win more business.
Certified in Well-Defined Coaching, Talent Optimization, and The Predictive Index, Ted blends practical insight with deep expertise. He’s also a Master NLP Practitioner and is known for helping others sell with authenticity and confidence.
Outside of work, Ted enjoys writing, martial arts, and adventures with his wife, four kids, and two dogs.
Take the Well-Defined Assessment
Unblock Your Potential
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Additional Services
Leader Development
Leadership is complex, requiring self-aware, and self-regulated leaders. Explore how you can more effectively reach your business goals with the Well-Defined Leadership Program.
- Identify patterns and blind spots blocking potential
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Learn to self-regulate under pressure, build trust
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Create clarity for yourself and your team
Speaking Engagements
Most leaders believe growth comes from doing more, but real transformation starts with becoming more. Learn to see the invisible and align who you are with how you lead.
- See the unseen patterns shping your leadership
- Discover the 4 dimensions of well-defined leaders
- Get tools and practices to level up your leadership